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:: Tuesday, February 05, 2008 ::
Better Than Free

Kevin Kelly has written an interesting piece on the ways that one can add value (a.k.a. "make money") in a world where it is increasingly easy to copy things. It's entitled "Better Than Free" and it's worth a (free) read.

Proving his assumption that the interwebs copy copy copy things quickly and easily, I've seen the article quoted in no fewer than five places this week. Not to be outcopied, here's an excerpt, er, copy for the GoNutty faithful:
This super-distribution system has become the foundation of our economy and wealth. The instant reduplication of data, ideas, and media underpins all the major economic sectors in our economy, particularly those involved with exports -- that is, those industries where the US has a competitive advantage. Our wealth sits upon a very large device that copies promiscuously and constantly.

Yet the previous round of wealth in this economy was built on selling precious copies, so the free flow of free copies tends to undermine the established order. If reproductions of our best efforts are free, how can we keep going? To put it simply, how does one make money selling free copies?

I have an answer. The simplest way I can put it is thus:

When copies are super abundant, they become worthless.
When copies are super abundant, stuff which can't be copied becomes scarce and valuable.

When copies are free, you need to sell things which can not be copied.

Well, what can't be copied?

There are a number of qualities that can't be copied. Consider "trust." Trust cannot be copied. You can't purchase it. Trust must be earned, over time. It cannot be downloaded. Or faked. Or counterfeited (at least for long). If everything else is equal, you'll always prefer to deal with someone you can trust. So trust is an intangible that has increasing value in a copy saturated world.
Trust me, it's worth a read -- "Better Than Free."

:: Keith 23:15 [link] :: ::